Flip
the sweet combination of shopping, social media, gamification, and brands can all be found in flip.
Flip combines the best part of Tiktok-like video with customer reviews. It’s an entirely new way to shop. But communicating its value succinctly proved a problem for FLIP. Working with founders, investors, and designers, we decided to rebrand the platform and roll it out to consumers in an easily digestible way. Communicating that on FLIP, regular consumers had a voice. One that rewarded them for their honest reviews on everything from makeup to cookware.
REAL PEOPLE KNOW BEST.
We live in a post-truth world with all kinds of fakery on the web. Especially when it comes to product reviews. Unless you’re a deepfake, social video wizard, recorded testimonials from real consumers are difficult to fake. So why not embrace it? We landed on the insight that real people know best. While being rewarded for their honest opinion on products they bought through FLIP—good or bad—regular consumers wielding the power of authenticity held a strong sway.
We authored a strategy and brand voice that celebrates the social aspects of Flip. One that goes beyond the materialism of buying things, and one centered around helping each other find something they love. It is “Real Shopping, Powered by People”.
With all of Flip’s rewards for sharing advice and reviews, it made sense to embrace the platform’s unique way of bringing strangers together by way of intimate, authentic reviews.
